Booking Holdings CFO says even AI hyperscalers don’t know their ROI — but he’s learning from his ‘AI coach’

T1Covered by 1 source · first reported by Fortune at 02 Oct, 14:42 UTC

At Fortune's AIQ Summit, Ewout Steenbergen said AI is cutting costs but LLMs still only send it less than 1% of its room nights.

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• T1Booking Holdings CFO says even AI hyperscalers don’t know their ROI — but he’s learning from his ‘AI coach’Fortune02 Oct, 14:42