What Brands Are Getting Wrong About YouTube, According To The Former CMO Of General Motors

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 02 Oct, 05:00 UTC

Most brands have a YouTube presence. Far fewer have a YouTube strategy. The paid team runs ads; the owned team manages the channel, often by posting videos into the void; and someone else handles creators. Nobody’s looking at the whole picture, says Norm de Greve. During his decade-plus tenure as…

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• T2What Brands Are Getting Wrong About YouTube, According To The Former CMO Of General MotorsAdExchanger / Digiday / MarTech / Search Engine Journal02 Oct, 05:00