SPUR publishes AI content tracking standard, pitches OpenAI and Google to join

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 02 Oct, 04:01 UTC

Publishers are pushing for AI transparency with a new SPUR standard to track how AI tools use content, and inviting frontier AI labs to help.

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Sources

• T2SPUR publishes AI content tracking standard, pitches OpenAI and Google to joinAdExchanger / Digiday / MarTech / Search Engine Journal02 Oct, 04:01