Instead Of AI Insights Replacing Ad Measurement, Think Of Attribution As Running Your AI
AI models and machine learning have reshaped ad campaign measurement. It’s now commonplace for advertisers to set up campaigns with a budget and a cost-per-acquisition goal on all the walled gardens and on third-party programmatic platforms, with AI modeling its own results. The concept of campaign…
Sources
- T2Instead Of AI Insights Replacing Ad Measurement, Think Of Attribution As Running Your AIAdExchanger / Digiday / MarTech / Search Engine Journal