Why Agencies Think They Shouldn’t Own Agentic AI Tools Or The Data Used To Build Them

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 01 Oct, 16:00 UTC

For years, ad agency holdcos have been competing to build the best data and tech stacks. Fast forward to today, and agencies are looking to differentiate their tech stacks by building custom agentic AI tools for their brand clients. And they seem less interested in owning the data that powers the…

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Sources

• T2Why Agencies Think They Shouldn’t Own Agentic AI Tools Or The Data Used To Build ThemAdExchanger / Digiday / MarTech / Search Engine Journal01 Oct, 16:00