How AI is changing the value of media

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 01 Oct, 13:43 UTC

AI is no longer a novelty in media planning. Everyone knows about it, and most organizations are already using it in some form. What’s more interesting is what AI is beginning to expose about the advertising industry itself. The industry has moved past the discovery phase, and the bar has moved…