Fixing The Back-Office Problem That Eats Into Agency Margins

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 01 Oct, 12:00 UTC

Don Draper would be overwhelmed by the sophistication of digital advertising. But he’d laugh at how unsophisticated financial reconciliation remains. We can buy impressions in milliseconds and continuously optimize, yet, on the back end, we’re still exporting spreadsheets and manually reconciling…

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Sources

• T2Fixing The Back-Office Problem That Eats Into Agency MarginsAdExchanger / Digiday / MarTech / Search Engine Journal01 Oct, 12:00