Microsoft Patent Puts Ads After Boss Fights, Cutscenes, And Load Screens

According to patent documents originally spotted by Respawn First, Microsoft is studying ways to enhance in-game advertisement solutions. Specifically, Microsoft showcased a context-aware ad system that times ad interruptions to specific in-game events and rewards players with ad credits for…

hardware

Sources

Microsoft Patent Puts Ads After Boss Fights, Cutscenes, And Load Screens · TechNews