‘It scared the hell out of me to hand over the keys’: What brands have learned from creator partnerships

T2Covered by 1 source · first reported by Modern Retail / Digital Commerce 360 / AgFunderNews at 01 Oct, 04:00 UTC

At Shoptalk Fall, brands like Favorite Daughter, SharkNinja and Bob's Discount Furniture talked about what they've learned from working with creators.

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Sources

• T2‘It scared the hell out of me to hand over the keys’: What brands have learned from creator partnershipsModern Retail / Digital Commerce 360 / AgFunderNews01 Oct, 04:00