Amazon wants to own the long game in ad measurement

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 01 Oct, 04:01 UTC

Amazon says its ads sell more than they get credit for. Agencies want proof.

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Sources

• T2Amazon wants to own the long game in ad measurementAdExchanger / Digiday / MarTech / Search Engine Journal01 Oct, 04:01