How interconnectivity is unlocking enhanced cross-channel performance

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 30 Sept, 19:39 UTC

Advertisers increasingly have to manage one audience across a fragmented media ecosystem, but the technology and data behind those interactions often remain siloed. This complexity makes it difficult for advertisers to coordinate audiences, creative, frequency, budgets and measurement. To better…