Locality’s Tom Wolfe On Why Top-Down National TV Strategies Fail In Local Markets

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 30 Sept, 19:50 UTC

Supply path optimization (SPO) has become industry shorthand for aggressive fee-cutting and stripping out intermediaries. But according to Tom Wolfe, Senior Vice President of Programmatic Strategy and Partnerships at Locality, the ad tech industry is optimizing for the wrong thing. “A shorter path…

policy

Sources

• T2Locality’s Tom Wolfe On Why Top-Down National TV Strategies Fail In Local MarketsAdExchanger / Digiday / MarTech / Search Engine Journal30 Sept, 19:50