Reaching The World’s Next 7 Billion Consumers Takes More Than Just Ad Tech

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 30 Sept, 12:00 UTC

The US combined with Europe’s five largest ad markets are home to roughly 8% of the world’s consumers. Together, they account for nearly half of global ad spend. It makes sense, then, that most advertising platforms were built around where the money is. But this leaves out where most people are…

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Sources

• T2Reaching The World’s Next 7 Billion Consumers Takes More Than Just Ad TechAdExchanger / Digiday / MarTech / Search Engine Journal30 Sept, 12:00