At its flagship unBoxed conference, Amazon Ads collapses buying silos as AI takes a bigger role in media decisions

T2Covered by 1 source · first reported by Modern Retail / Digital Commerce 360 / AgFunderNews at 30 Sept, 04:00 UTC

In a sign of the agentic times, Amazon announced Tuesday at its annual UnBoxed conference that it has renamed its unified platform Amazon Ads Agent. The company also announced Full-Funnel Campaigns, which combines sponsored ads, display, video and streaming TV within a single campaign.

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Sources

• T2At its flagship unBoxed conference, Amazon Ads collapses buying silos as AI takes a bigger role in media decisionsModern Retail / Digital Commerce 360 / AgFunderNews30 Sept, 04:00