Beauty brand Cakes wants to turn its TikTok virality into an owned media strategy

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 30 Sept, 04:01 UTC

Cakes is launching Cakes Media to shift from paid TikTok views to a permanent, brand-owned audience as ad costs climb.

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Sources

• T2Beauty brand Cakes wants to turn its TikTok virality into an owned media strategyAdExchanger / Digiday / MarTech / Search Engine Journal30 Sept, 04:01