Future of TV Briefing: TV ad industry’s measurement currency frustrations hit (another) boiling point

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 30 Sept, 04:01 UTC

This week’s Future of TV Briefing looks at a new task force being formed by the Coalition for Innovative Media Measurement to tackle the TV ad industry’s measurement currency conundrum.

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Sources

• T2Future of TV Briefing: TV ad industry’s measurement currency frustrations hit (another) boiling pointAdExchanger / Digiday / MarTech / Search Engine Journal30 Sept, 04:01