Amazon Gets Conversational With New Agentic Ad Formats And Brand Controls

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 29 Sept, 13:00 UTC

The agentification of Amazon Ads is underway. At its unBoxed ads industry event in San Francisco on Tuesday, Amazon announced a major ad tech overhaul, with its DSP turning into a default agentic chatbot experience and new AI optimization tools for branding and performance campaigns. To mark the…

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Sources

• T2Amazon Gets Conversational With New Agentic Ad Formats And Brand ControlsAdExchanger / Digiday / MarTech / Search Engine Journal29 Sept, 13:00