Amazon Looks to Further Automate Media Buying With New Agentic Tools

T1Covered by 1 source · first reported by The Information (teasers) at 29 Sept, 14:23 UTC

Amazon introduced new AI-powered tools to help marketers buy ad inventory across the vast variety of media it sells, as it steps up its effort to strengthen its position in the ad tech world. One of these tools, full-funnel campaigns, is designed for advertisers who already sell on Amazon’s ...