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At its flagship unBoxed conference, Amazon Ads collapses buying silos as AI takes a bigger role in media decisions

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at

Full-Funnel Campaigns and DVA+ extend Amazon’s programmatic capabilities to more advertisers, while putting the spotlight on transparency and control.

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At its flagship unBoxed conference, Amazon Ads collapses buying silos as AI takes a bigger role in media decisions · TechNews