Behind Hoka’s bid to own the NYC marathon’s run-up period

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 29 Sept, 04:01 UTC

Hoka’s been targeting runners training for the New York City marathon with the aim of creating more shoe evangelists.

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Sources

• T2Behind Hoka’s bid to own the NYC marathon’s run-up periodAdExchanger / Digiday / MarTech / Search Engine Journal29 Sept, 04:01